contributing continuously to the growth of the Saudi economy, in accordance to Kingdom`s 2030 vision
To innovatively utilize of kingdom`s local resources and raw materials, reducing the dependability on imported products and cutting down its related logistic costs.
To maintain and develop our position among fibre cement market leaders in the Middle East.
To be a major player in the manufacturing and Sales of fibre cement products with Unique attributes, characterized by superior quality products and services excellence in practices, and values that nurture human potential.
Providing value to the stakeholders in our business by maintaining exacting standards of quality as a top priority